The Employer Brand Helen Rosethorn

ISBN: 9780566088995

Published: April 1st 2009

Hardcover

216 pages


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The Employer Brand  by  Helen Rosethorn

The Employer Brand by Helen Rosethorn
April 1st 2009 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 216 pages | ISBN: 9780566088995 | 6.77 Mb

The Employer Brand The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. This book explores some of the shortcomings of employer branding initiatives. It offersMoreThe Employer Brand The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. This book explores some of the shortcomings of employer branding initiatives. It offers different techniques that organisations need to embrace in order to make the most of their employer brand.

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