Created in China Michael Keane

ISBN: 9781281061973

Published: January 10th 2010

ebook

192 pages


Description

Created in China  by  Michael Keane

Created in China by Michael Keane
January 10th 2010 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 192 pages | ISBN: 9781281061973 | 3.70 Mb

This book examines Chinas creative economy - and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s, China has endeavoured to catch-up with advancedMoreThis book examines Chinas creative economy - and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s, China has endeavoured to catch-up with advanced Western economies.

Made in China is one approach to global competitiveness. But a focus on manufacturing and productivity is impeding innovation. China imports creativity and worries about its cultural exports deficit. In the cultural sector Chinese audiences are attracted to Korean, Taiwanese, and Japanese culture, as well as Hollywood cinema.- This book provides a fresh look looks at Chinas move up the global value chain. It argues that while government and (most) citizens would prefer to associate with the nationalistic, but unrealized created in China brand, widespread structural reforms are necessary to release creative potential.

Innovation policy in China has recently acknowledged these problems. It considers how new ways of managing cultural assets can renovate largely non-competitive Chinese cultural industries.- Together with a history of cultural commerce in China, the book details developments in new creative industries and provides the international context for creative cluster policy in Beijing and Shanghai.



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